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Fountainhead Communications - FMCG - Emerging Trends - Evolving Family Insights
 
  Evolving Family Insights
   
Emerging Trends  
 
 
Evolving Family Insights - Mother        A fulfilled part-time mother makes a better parent then a rustrated
full-time one.
       Retail Therapy – Shopping is like
a cure - the soothing effect of it obliterates the frustrations of coping with contradictory demands.
       Just going to work is
relaxing – mixing with office friends
and the entire aura of
purposefulness gives fulfillme
No matter how bad a day
you actually have.
       Higher incidence of impulse
purchase.
   
           Increasingly, the accomplices of mum to pull pranks on dad.  

    Mom. These mountains are just like that webshot icture! While technology.

      Increasingly, the accomplices of mum to pull pranks on dad.   Evolving Family Insights - Daughter
                 
Evolving Family Insights - Grandparents       I am a buzurg but not a burden.       In fact, is sometimes portrayed as being in need of succor.       He and his wife are quite
often guests who are not integral
to the household.
      More of Facilitators than dictators.
                 
    She is now spokesperson for the kids- manoing the parents on their behalf.