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| Emerging Trends |
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Time |
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| Time will be the new currency of the future – products which conserve this currency will be lapped up. Ready-to-eat foods, instantly-working cosmetics and wellness products that deliver quick relief will be overwhelmingly preferred.
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Out-of-home consumption is emerging as a new section in the FMCG sector. With changing lifestyles, the concept of three core meals fast vanishing, companies like Coke, ITC, and Dabur are venturing into this market and are bringing out new product packaging for the segment.
With individuals & families becoming increasingly physically insular from their traditional influences the kinship fraternity, ‘Blog-of-mouth’ is the neutral endorsement consumers desperately see
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New Media |
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| Consumers are leaning more and more towards self-expression & self-indulgence. While technology (internet, cell-phones) facilitates this by fostering physical isolation, it also allows people to come together in new ways;
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virtual communities centered around similar interests and mind-sets; a media ambience which FMCGs can leverage to transfer brand values.
The one-third of consumers with social networks are more likely than average to make recommendations about out-of-home entertainment, home improvement/décor, and wellness / fitness / exercise and they are twice as numerous as the online-connected crowd.
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Mobility |
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| Mobile phones are now well and truly entrenched as part of
an individual’s persona – almost a ‘tacit mentor’ which
controls life & behavior.
FMCG products have the
golden opportunity to catch consumers at the time & place
when they can actually consume the brand. |
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Kids |
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