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Fountainhead Communications - FMCG - Emerging Trends
 
  Emerging Trends
   
Emerging Trends  
 
Time | New Media | Mobility | Kids | Health & Wellness | Leisure | Retail Formats |
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Time  
Time will be the new currency of the future – products which conserve this currency will be lapped up. Ready-to-eat foods, instantly-working cosmetics and wellness products that deliver quick relief will be overwhelmingly preferred.
New Media  
Consumers are leaning more and more towards self-expression & self-indulgence. While technology (internet, cell-phones) facilitates this by fostering physical isolation, it also allows people to come together in new ways;
Mobility Go to top
Mobile phones are now well and truly entrenched as part of an individual’s persona – almost a ‘tacit mentor’ which controls life & behavior. FMCG products have the golden opportunity to catch consumers at the time & place when they can actually consume the brand.
Kids Kids